Business Intelligence
CHD can readily supply you with the business intelligence you seek when approaching the Away-from-Home market. Our wide array of services, years of experience in the field, hands-on work with data and data collection provide us the comprehensive knowledge of all factors that affect your business and important decisions. We begin with data mining, scoring and then profiling to ultimately provide you with a list of prospects that mirrors your list of the best clients.
You will receive decision trees:
- showing your best clients and what they use
- their profiles
- rules to apply scores to the entire database
- and then receive a list of prospects that match these clients
By combining usage and attitudes from our database to build the profile, this approach may uncover unknown aspects of the current customers as well. For example, if a profile and score were developed for current users of hard liquor, a completely customized marketing campaign could be developed (and tracked for effectiveness) with both segments – current clients and prospects Distributors can directly benefit from this form of forecasting to guide them in prospecting and assist them in establishing priorities. Likewise, by knowing who is using which products, distributors can also cross-sell by sending completely customized offers for additional products of interest to current clients based upon their profile.
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