Our annual questionaire is sent by direct mail and/or accompanying trade magazines to these specific segments within the US and Canada: Full-service restaurants, limited-service restaurants, bars and taverns, lodging, non-commercial foodservice (college/university, primary/secondary, B&I, healthcare, etc). We also conduct phone and face-to-face surveys of certain segments and/or areas to ensure complete coverage of the market.

We build a representative sample, according to breakdowns of the market (regions, business types and size, etc.) based on segmentation established by Technomic and CHD Expert.

This corrected sample generally covers 3-5% of the complete market, with thousands of respondents, reaching a very high confidence interval. Quality control is also conducted on all returned questionaires.

This proven methodology has been used in Europe for over 10 years, allowing you to compare results between many countries.

What you receive: A complete report based on the representative sample and optional on-site presentation highlighting: key facts and recommendations; and, interactive discussion of macro-strategy and next steps.