FIND – Foodservice Industry National Database
FIND your best potential clients with the world' s largest foodservice database housing more than 4 million addresses in both North America and Europe
In today’s world, data is everywhere. However it is not always suited to the task at hand. Sales executives may want to access leads, while Marketing Managers are looking at the products’ potential end-uses and target markets. Product Managers may be interested in the volume of products sold in a certain category. When trying to highlight the opportunities and develop strategy regarding the approach to reach a segment, it is often helpful to combine various forms of data.CHD can enhance the quality of data that is available to you from within the company. We understand the marketplace, and our perspective can add tremendous value to your approach.
We collect our own data
The data we supply is not forecast from other sources. It is proprietary and also more reliable because we refresh the information continually.
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We use many sources to build each record. We access Web sites, directories, chain guides, Yellow Pages, to name just a few, all to “flesh-out” the profile for each contact. Sometimes information is readily available? as with distributor invoices ? But it is not useful until collated. Compiling all of the data from all of the various sources provides a rich source of information and often exposes underserved segments or marketing opportunities.
We keep millions of records in our database. You can filter these records to meet your specific requirements. You can also build sales and marketing campaigns quickly and efficiently. We can assist you in determining the right criteria to use for meeting your sales goals.
We extrapolate data
Our data-mining experts can sort the database by usage and attitude scores. Thus you can develop a target list for your sales or marketing campaigns that is narrow and deep. For example: heavy users of coffee or beer.
DATABASE CLEANSING
Clients frequently have their own database that needs cleaning or auditing. We will check and monitor every detail: addresses according to the Post Office standards (USPS CASS, Post Canada, La Poste, …), spelling, duplicate records, obsolete information, and so forth.. Over our ten-year history, CHD has developed unique methods and algorithms to remove duplicate records. Additionally, if requested, we can match your database with our own – and add value – to your existing records by adding information from our lists: We can append your data with information you may be missing such as category
(segment and sub-segment), size (meals, sales, employees, yearly purchases), chain or independent, number of rooms, stars or seats, just to name a few. This allows you to segment markets more accurately. This matching of databases also provides you with a means by which to calculate your penetration rate by segment, sales rep area, zip code, … and evaluate the performance of your sales force or distributors and/or acquire new potential customers.
BUILDING A DATABASE
Do your sales depend on distributors? If so, it is now increasingly important to build a relationship with the final users because they have become more influential in the product-purchase decision. This can be accomplished by building a database of operators (independents or chains) which will chronologically document all the integrated marketing activities year-by-year (direct-marketing campaign responses, sales-rep visits, trade show contacts). If your company uses a CRM system, entering this information will allow you to compare sales related to marketing activity level; a very useful tool for planning future marketing campaigns. If you are a distributor, we often build a “clone” of the invoices database to build this history of marketing activity.
DATABASE HOSTING
Whether you have an existing database or we build a new one for you, you should consider outsourcing the hosting. Hosting with us offers a two-fold advantage: first, an important risk-management procedure? And second your data will be consistently updated. Your database is connected with ours and since we continuously follow all changes (new openings updated weekly, closing down, liquor licences, …), you will benefit from all these updates and changes that
affect your target group.
You always have access to your data 24 HOURS a day via the Web for analysis or changes!
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