Loyalty Expert

Do you have strong motivational tools in your arsenal?

Whether you are seeking to develop a unique, reinforcing relationship with your active clients, or trying to further motivate a sales force, you need tools to help you. Loyalty programs of the past were not always effective and sometimes lacking of ROI. However, today you have Loyalty Expert’s approach, which is guaranteed to work. Loyalty Expert, a subsidiary of CHD Expert, is a relationship marketing company that operates exclusively in the Away-from-Home market. Our programs are designed to offer rewards that are of specific interest and appeal to your clients or sales force. You are an active part of the program’s design. The development of the right reward begins with you and your ideas about your target group. Loyalty Expert then offers ideas and practical suggestions about what has worked in past situations. If you already have a results- oriented culture, Loyalty Expert’s consultants can take your future program to the “next level”. We have many examples of success with:

• Loyalty Programs

• Sales Incentive Programs

• Sales Development Campaigns

The comprehensive programs provided by Loyalty Expert offer you assistance with everything from planning to reward. You will work through the following steps to design the most effective program to reach your objective.

– Strategy and development: What are the program goals? How will we measure success? What will be tracked and managed? We will even estimate the ROI before planning the program.

– Analytics: What is the current buying behaviour? Do buyers belong to a segment that purchases other similar or related products? How can you increase their purchases?

– Technology: We manage your project from beginning to end. We set up the database structure for recording sales data and collecting points. We handle all of the administrative duties.

– Web: You can access all program participants’ activities (frequency, logs, statistics, current ROI, ...). Participants can access all their personal details (rewards points, gift catalogue, ...).

– Creative: Loyalty Expert can accommodate the need for creative design.

– Customer-centric Support Services: Loyalty Expert maintains a dedicated Call Centre to answer any questions that you, your sales force and/or participants may have.

– Rewards: Your program’s participants will choose among thousands of gifts, and Loyalty Expert is there to help with all of the details regarding fulfilment (mail, ship, deliver and send).

Loyalty Expert is the right mix of creative and responsive to your needs. Quite simply, you can count on us for great program design and follow-through. You will be rewarding your target group without drowning yourself in the details of program management.