Market Research
Ad hoc interviews
Sometimes you need to do a proprietary research project regarding a new product, brand-image, satisfaction levels or store-checks, we can help. Our experts carry out qualitative and quantitative ad-hoc interviews with your target group. This blend of quantitative and qualitative data is a way of “double checking” your conclusions – and useful in making important decisions and key investments.
Omnibus interviews
Regularly, we carry out omnibus interviews of distinct out-of-home segments to examine trends, attitudes and behaviours. Adding your specific questions to these surveys is easy.
We conduct an annual survey in Europe and
Online interviews
Many questions that relate to marketing decisions, market research, and sales management must be answered quickly, individually and cost-effectively. In every country, CHD has an online-panel with pre-recruited and prequalified panellists, who are willing to express their opinion regularly on different subjects. The respondents can also vote for photos (packaging, advertising campaign, catalogue cover, and the like). The response rate is breathtaking: 50 percent within 48 hours and up to 80 percent after a few days! We can also build a proprietary panel of your own clients to interview on a regular basis.
Trends and macroeconomic information
Our American partner, Technomic and our European partner, GIRA Foodservice provide useful foodservice data and figures about market sizes and important trends in both North America and Europe.
Vertical market studies
CHD has developed a library of resources that have come from our own analysis of the annual national surveys and/or our phone interviews. We urge clients to access these paper or digital reports to better understand a segment.
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