Introducing The Team
Founder & President
Paul is the visionary and creator behind CHD Expert. A salesman himself, Paul knows from experience how data fills a void and improves sales and marketing effectiveness. As President, Paul now has a global role, focusing on innovation and introducing how data and CHD Expert can bring value to businesses in developing markets. A serial entrepreneur, avid traveler, and master networker expect to see Paul at most international industry trade shows. If you plan to attend, get in touch with Paul, he’d love to talk about business.
Delphine Zerdoun Asseraf
Delphine joined CHD Expert in 2016, to help the organization evolve into a true global operation. With a background in finance and accounting, she is responsible for overseeing financial and administrative duties, including managing HR and investor relationships. Delphine loves overcoming big business challenges and helping position and lead the team towards success. When not working towards improving the business, Delphine can be found at a contemporary art exhibit, at a funk/electro music concert, or exploring one of Paris’s new restaurants.
Global Head of Market Research
Nicolas has managed the CHD Expert team in France since 1999, responsible for the entire EMEA region, and now also leads CHD’s new Global Research and Insights Department. Nicolas helps clients gain an in-depth understanding of food consumption trends on a global level, and develops and implements strategies that achieve international expansion. A cunning linguist, Nicolas regularly speaks about his findings in multiple languages, addressing audiences as a keynote speaker or casually over dinner at a Bouchon Lyonnaise.
Global VP Digital & Innovation
Harry joined CHD Expert in 2017 to manage all Innovation & Digital projects of the Group. Continuously challenging the status quo, his role is to identify new data sources and leverage new technologies to improve our activities and help us have a clear view of the Out of Home market. Harry is innovative, and always aware of new technology trends. He manages a portfolio of a dozen startups operating in the FoodTech industry and builds strategic partnerships with them. Previously, he was working in Finance, spent 8 years in the Asset Management industry and created two digital startups. When he is not reinventing our future, Harry loves to sing and play piano, and travel in distant countries.
VP Sales EMEA
Shima Zeroual joined CHD Expert in 2018 to manage and build relationships in the Benelux & DACH countries. Since September 2019 she has taken the role of VP Sales EMEA and is responsible for Global accounts. Shima is a true hospitality woman as she has been working in the foodservice industry for over 17 years, her affinity and love for data started when she worked on her thesis about data in the restaurant industry. Shima brings international sales experience as she has worked with C-level executives worldwide. She dedicates her free time to support female entrepreneurs in growing their sales; if she is not talking about sales, you can find her with her nose in the books.
Business Unit and Production Director of CHD EMEA
Geraldine began her career at CHD Expert in 2008, on the production team in France, a department that she now leads, and has since expanded to cover the entire EMEA region. Geraldine works with clients on strategy and production for projects that cover market research, data management, and telemarketing. Her personal and team motto is performance and customer satisfaction, which clients can attest to be true. Everyday Geraldine brings a positive energy and vigor to her work, so much so that she is known to at times break out in song and dance.
VP Scale Strategy
For over 20 years, CHD Expert has collected, analyzed, and managed foodservice and hospitality data to help businesses win in this fragmented and fast-moving industry. Our comprehensive and segmented data allows us to adapt our local and global insights to our clients’ objectives. From ideas to execution, we deliver actionable solutions that drive business growth.