Introducing The Team
Introducing The Team
Founder & President
Paul is the visionary and creator behind CHD Expert. A salesman himself, Paul knows from experience how data fills a void and improves sales and marketing effectiveness. As President, Paul now has a global role, focusing on innovation and introducing how data and CHD Expert can bring value to businesses in developing markets. A serial entrepreneur, avid traveler, and master networker expect to see Paul at most international industry trade shows. If you plan to attend, get in touch with Paul, he’d love to talk about business.
Delphine Zerdoun Asseraf
Delphine joined CHD Expert in 2016, to help the organization evolve into a true global operation. With a background in finance and accounting, she is responsible for overseeing financial and administrative duties, including managing HR and investor relationships. Delphine loves overcoming big business challenges and helping position and lead the team towards success. When not working towards improving the business, Delphine can be found at a contemporary art exhibit, at a funk/electro music concert, or exploring one of Paris’s new restaurants.
Global Head of Market Research
Nicolas has managed the CHD Expert team in France since 1999, responsible for the entire EMEA region, and now also leads CHD’s new Global Research and Insights Department. Nicolas helps clients gain an in-depth understanding of food consumption trends on a global level, and develops and implements strategies that achieve international expansion. A cunning linguist, Nicolas regularly speaks about his findings in multiple languages, addressing audiences as a keynote speaker or casually over dinner at a Bouchon Lyonnaise.
Global VP Digital & Innovation
Harry joined CHD Expert in 2017 to manage all Innovation & Digital projects of the Group. Continuously challenging the status quo, his role is to identify new data sources and leverage new technologies to improve our activities and help us have a clear view of the Out of Home market. Harry is innovative, and always aware of new technology trends. He manages a portfolio of a dozen startups operating in the FoodTech industry and builds strategic partnerships with them. Previously, he was working in Finance, spent 8 years in the Asset Management industry and created two digital startups. When he is not reinventing our future, Harry loves to sing and play piano, discover new restaurants and travel in distant countries.
VP Operations of CHD North America
Matt started with CHD Expert in 2009 and leads our technical team in the Americas. He brings experience in both marketing and operational efficiency with a degree from the University of Wisconsin Milwaukee and a Black Belt Certification in Lean Six Sigma. By staying on the cutting edge of both technology and foodservice industry trends, Matt and his team are able to provide exceptional data quality to CHD’s clients and partners. In his free time, you can find Matt skiing the slopes in his home away from home, Vail, Colorado.
VP Sales & Marketing EMEA
Paul joined CHD Expert in 2017 in the role of VP Global Accounts and since January 2018, he has also taken responsibility for Sales & Marketing in EMEA region. He brings an enormous experience of the food & beverage industry having spent 25 years in the industry with Mars, Nestlé and Diageo before launching his consultancy practice in 2013. During his corporate career, Paul held Sales & Marketing Directorship positions which afforded him extensive experience of building brands in the Out-of-Home sector. He has also held General Management positions in both Europe and Asia-Pacific. In his spare time, you may find Paul singing rock music with his band.
Head of EMEA Marketing and Sales Development at CHD Expert
Shai served in the well-known and highly respected elite technological unit ‘Mamram.’ Shai has extensive experience with international sales, marketing, and business development management from fast-growing start-up and software companies. Shai holds a Bachelor’s degree in Business and Information Technology from the Interdisciplinary Center (IDC), Herzliya, Israel.
Business Unit and Production Director of CHD EMEA
Geraldine began her career at CHD Expert in 2008, on the production team in France, a department that she now leads, and has since expanded to cover the entire EMEA region. Geraldine works with clients on strategy and production for projects that cover market research, data management, and telemarketing. Her personal and team motto is performance and customer satisfaction, which clients can attest to be true. Everyday Geraldine brings a positive energy and vigor to her work, so much so that she is known to at times break out in song and dance.
For over 20 years, CHD Expert has collected, analyzed, and managed foodservice and hospitality data to help businesses win in this fragmented and fast-moving industry. Our comprehensive and segmented data allows us to adapt our local and global insights to our clients’ objectives. From ideas to execution, we deliver actionable solutions that drive business growth.