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CHD Expert, your solution for business growth in the Foodservice industry

Feb.15.2018
01:30:30 PM

The foodservice industry is full of qualified competitors rising daily, all striving to meet the needs (and tastes) of every operator. The cutthroat competition, along with the rapidly changing trends in the market, can make it tough to keep your business at the forefront of the operators’ mind.

So, whether your aim is to become the “Apple” of food manufacturing, the “Amazon” of distribution, or the “Mercedes” of equipment manufacturers, your key ingredient should be a well-developed business strategy.

For over 20 years, CHD Expert has collected, analyzed and managed foodservice industry statistics and hospitality data to become a leading partner for businesses, helping them assemble global and local insights for their objectives and target the precise trends and prospects for their growth.

Acquiring relevant and precise data on the foodservice industry and, operators is crucial in executing an effective sales and marketing plan and discover actionable insights to create a solid strategy.

Outdated or inaccurate information could easily lead to the wrong conclusions, devoting resources to the wrong objectives. Driven by the vital importance of an accurate and comprehensive database, CHD Expert is dedicated to remaining an innovative leader in collecting and analyzing of foodservice data worldwide.

From beginning to end, every step in our process has been developed to create a clean and extensive database. CHD FIND®, our Foodservice Industry National Database, contains data records for more than 5 million foodservice and hospitality industry operator locations globally. Our data covers commercial, non-commercial and retail markets, breaking down to 65 detailed foodservice segments, 100 operator attributes, and 110 menu types.

So how have we remained a leading database provider in the foodservice industry for over 20 years?

It’s all about using the right resources to collect solid data and applying defined methods to clean and authenticate every piece of information.

CHD Expert collects foodservice information – figures and data, daily from over 80 sources divided to 7 categories:

  • Official & Legal Sources – Government Data, Business Licenses, Health Inspections
  • E-booking platforms such as Hotels.com, Booking.com, Opentable.com and more.
  • Social Media – Google, Facebook
  • Review platforms – Yelp, TripAdvisor, Urbanspoon
  • Utility information – Phone & Utility connects and disconnects
  • Yellow Pages and local sources
  • Data sharing with multiple partners in the foodservice industry

Another important source for CHD Expert is not only collecting raw data but also hearing directly from people in the business. CHD Expert regularly contacts foodservice operators to help verify records, segment data, conduct surveys or gather other information such as brand preferences, product usage, purchasing rationale, purchasing volumes and critical business needs.

Collecting data regularly is only the first step. The methods we use to clean and authenticate this information are the true source of our validity.

Due to our broad variety of sources, we’ve developed different algorithms to locate duplications, gaps, inconsistencies, outdated records and other inaccuracies. This “dirty data” is cleaned, then matched across different sources, aligned and formatted into CHD FIND® to create a clear and consistent database of the foodservice market. The most reliable and important sources are constantly updated, including reports on opened and closed units, ensuring the credibility and relevancy of our database.

With FINDsweeper, CHD’s data Hygiene solution, your company data can also become an organizational asset. FINDsweeper allows any organization to clean their own data, postal normalizing the addresses, deduplicating redundant records and formatting fields. In addition to cleansing your data CHD Expert will also match our comprehensive foodservice database and fill in information gaps, segment your data and flag closings.  This also allows you to see your market penetration as well as “white space” of who is not doing business with you today.  Finally, we will provide your organization the results and walk you through the findings or host it with CHD to access the entire foodservice operator market with monthly updates.

Data hygiene is essential to increase your sales revenue, to have greater profitability or for better segmentation & source management etc. These are only a few of the benefits of clean data.

Whether you are a distributor looking to find new sales leads, or a manufacturer wanting to reach out directly to operators to pull their products through the distribution channel, CHD Expert provides adaptable and customizable solutions to help you drive your decision-making strategy and leverage our data and expertise in the foodservice industry to grow your business.

Are you interested in learning more about the business challenges of bad data, or are you curious about what you’re missing out on when you rely on dirty data? Click below to view our latest infographic, “What are the Challenges of Bad Data?”

 

About CHD Expert North America:

CHD Expert is an industry leader in collecting, managing and analyzing foodservice data in all verticals including commercial, non-commercial and retail foodservice. Our database features a variety of operator attributes and sizing metrics you can use to segment data.

Are you interested in learning more about this data, or how to most efficiently utilize data to meet your sales and marketing goals? To speak with one of our representatives, please email [email protected]. Or, feel free to give us a call.

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With Easy2FIND, our web-based query tool, you can pull data from CHD Expert’s online database. You can also get granular contact information on each operator.