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Fine Dining Restaurant Data: Americans Spend Big on Valentine’s Day Foodservice

Feb.10.2015
12:30:16 PM

fine-diningValentine’s Day is just around the corner, which means millions of Americans are buying heart-shaped boxes of chocolates and making dinner reservations. Approximately $9.67 billion is spent on meals on Valentine’s Day in the United States, according to recent studies.

With Valentine’s Day being such a romantic and special holiday for those that celebrate it, many diners will likely skip the fast food line and take their special someone out for a meal at a fine dining restaurant or an upscale casual dining restaurant.

CHD Expert, a leader in the foodservice data industry and fine dining restaurant data, defines a fine dining restaurant (also known as white table cloth restaurants) as an establishment that has a dinner emphasis and an average check of over $50. Upscale casual dining restaurants are adult-focused full-service establishments with an average check of $20-$50. Day-parts for upscale casual restaurants include lunch and dinner, and alcohol is served.

With so many Americans set to fill these two types of restaurants on February 14th, we decided to take a closer look at our fine dining restaurant data and see what interesting facts we could share on fine dining and upscale casual dining restaurants.

Here are the top fine dining restaurant data points we pulled from our Easy2FIND database:

  • 69% of upscale casual dining restaurants and 76% of fine dining restaurants have been open for 5+ years.
  • 97% of upscale casual dining restaurants are Independent. (CHD Expert defines an independent restaurant as one with less than 10 units.)
  • Steak & Seafood menu type restaurants make up 31% of the fine dining restaurant landscape.
  • The two most prevalent menu types in the upscale casual dining restaurant landscape are Italian – Pizza & Pasta (22%) and Seafood & Fish (12%).
  • Wisconsin has the highest percentage of upscale casual dining restaurants as a percentage of the state’s total restaurants, at 44%. In regard to fine dining restaurants, South Dakota has the highest percentage of fine dining restaurants as a percentage of the state’s total restaurants, at 2%.

Want to learn more about the fine dining landscape of the United States?

Here at CHD Expert we have all kinds of fine dining restaurant data, and our foodservice database has over 40+ filters you can use to segment data and identify trends.

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