This beverage manufacturer wanted to evaluate its current market penetration in Sweden to identify new growth opportunities. When we spoke in March, the company was certain its data was nearly perfect. After all, this Fortune 500 company has access to the latest, most-advanced industry tools. So, we asked for a sample of their data, to show them the difference between working with a general data partner compared to us, who is laser-focused on HORECA. And the results were impressive.