How to Stand Out at Your Next Foodservice Trade Show
Trade shows are a great way to find new prospects, nurture current relationships, check up on the competition. They also help us to stay up to date on industry developments. But they’re not cheap.
According to Business 2 Community, trade shows are the number one expense for B2B firms. They account for 20% of most companies’ marketing budgets, so you want to make sure you are doing it right.
So we gathered together our 20 years’ experience attending food and beverage trade shows to put together this Best Practices Guide.
Yes, the trade show happens on specific dates, but your work to promote your appearance should start way before then.
Booth Best Practices
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Post-Event Best Practices
What are some of your top tips? Let us know in the comments below!