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CHD Expert Rolls Out New Menu Type Segmentation Filters, For Their Foodservice Data Web-Based Query Tool, Easy2Find

Leading food service data and analytics company CHD Expert, releases a new menu type filter allowing for more granular segmentation of restaurants by specific menu type.

(Chicago, Ill – May 7, 2012) – Just in time for the 2013 National Restaurant Association Show, Chicago-based foodservice database, and analytics firm, CHD Expert, expands their available menu filters allowing for foodservice businesses to more narrowly target unique restaurants with their sales efforts.

As American food culture grows in popularity, themed and diverse restaurants are now opening on a regular basis. Ten years ago few would have ever imagined dining at a Japanese Moroccan fusion restaurant or a restaurant specializing in meatballs, but now diverse ethnic menus are all the rage. While a diverse restaurant scene has been a treat for Americans’ taste buds, this presents a challenge for foodservice industry professionals, who are constantly trying to identify and pin point these relentlessly growing menu segments.

CHD Expert’s web based query tool, Easy2FIND, provides a solution for foodservice industry professionals who need to sell and market to the ever changing restaurant landscape, and this new set of filters allows for deeper insight into a wide-range of less common menu types.

With Easy2FIND, more granular filters are now available for many emerging Asian and African menu types, including but not limited to: Malaysian, Cambodian, Pakistani, Tunisian, Lebanese, Russian, and many more. This is in addition to the already available “standard” menu types like Chinese, Barbecue, Vegetarian, Kosher, etc. Furthermore, this new segmentation capability also allows for standard menu types to be further dissected. For example, the common ‘Italian’ segment can be filtered to identify ‘pizzerias’ within the Italian segment.

The restaurant industry is extremely competitive and complex,” said Nicolas Watson, Marketing Manager at CHD Expert. “As consumer pallets continue to evolve, restaurateurs, chefs and entrepreneurs tenaciously push the envelope to introduce exotic, unique menus. And while consumers reap the benefits, this becomes incredibly challenging and cumbersome for someone who is selling a product like Asian Chili Oil. With these new Easy2FIND filters, foodservice manufacturers and distributors now have a much deeper level of insight on their target markets, making their sales and marketing process much more efficient. We have already received some excellent feedback from our beta testing, and are very excited to roll out this tool in time for the National Restaurant Association Show.

To schedule a demo of the Easy2FIND tool, and see if you qualify for a seven day trial, please contact Brad Bloom: This email address is being protected from spambots. You need JavaScript enabled to view it.

 

About CHD North America
CHD Expert is the worldwide leader in collecting, managing and analyzing data for the Away-from-Home Global Foodservice Market. For more than 10 years CHD Expert has been dedicated to support Foodservice channel members in providing a global vision and an in-depth understanding of the industry (in Europe, North America, and Asia Pacific).

Our objective is to support food service providers in their sales and marketing strategies by providing the most comprehensive and accurate foodservice census, housing operator intelligence for more than 5 million operators worldwide. For additional information, please visit https://www.chd-expert.com or call 1-888-CHD-0154.