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Checking In: CHD Expert Breaks Down The 2016 USA’s Hotel Operator Landscape
Despite the influx of Air BNB inventory, the US hotel industry is a growing multibillion-dollar industry, and as hotel operators upgrade amenities, suppliers are presented a wealth of new opportunities if they can find them.
(Chicago, IL – May 3, 2016) – The hotel and hospitality industry has reached record highs in recent years. With limited new construction, and a focus on redevelopment, occupancy rates for existing hotels are expected to reach a 30-year high in 2016. In advance of next month’s Hospitality and Design Expo, CHD Expert, the Chicago-based foodservice database and analytics firm, has released the latest data around the hotel industry of the United States to help suppliers identify new customer opportunities.
As of April 2016, there are over 72,000 hotels and lodging establishments in the United States. Of these, 57 percent are Independent while 43 percent are classified as hotel chains. (CHD Expert classifies a hotel chain as a brand that has more than 10 units in operation nationwide.)
As hotels now compete with the influx of homeowner offered accommodation options, redesign and redevelopment are popular ways to give an older property a fresh modern look. As of April 2016, 74 percent of hotels and lodging establishments in the USA have been in business for 5+ years, many of which are constantly undergoing renovations to maintain a current offering of amenities. This presents countless opportunities for designers and suppliers alike.
“One way hotel and lodging operators differentiate themselves among consumers is with premium goods and services for their guests,” said Catherine Kearns, General Manager at CHD Expert The Americas. “Business travelers will continue to stay at hotels that make them comfortable while on the road, and this is invaluable. As hotels step up their offerings to compete in a more crowded space, innovative and stalwart suppliers have constant opportunities for new business. Suppliers and distributors who keep on top of what hoteliers provide their guests, and who are in touch with the operators, are poised to win a lot of new accounts.”
In terms of industry growth, international travel to the United States will grow by 4.3 percent annually through the year 2020, according to projections from the U.S. Department of Commerce. Domestic leisure travel also remains consistent, with the U.S. Travel Association finding that this type of travel will keep the overall travel growth in the United States in the positive for the next six months. An average growth rate of approximately 2 percent is expected through August 2016.
CHD Expert breaks down Hotel and Lodging into five primary segments:
1. Hotel & Lodging with a restaurant
2. Hotel & Lodging without a restaurant
4. Bed & Breakfast
Hotels and lodging establishments without on-premise restaurants make up the majority of the US landscape, at 57 percent. Hotel and lodgings with an on-premise restaurant make up 13 percent of the total landscape. Bed and Breakfast makes up 25 percent.
Both hotels that do, or do not maintain an onsite restaurant, still provide guests with many different food and beverage programs. Whether by simply offering high-quality coffee or tea in the lobby, running a comprehensive room service program, or including complimentary breakfast. For a breakdown of the top 10 food and beverage programs and services offered by hotels in the United States in terms of total number of units, see
Luxury hotels also cater to guests’ needs outside of food and beverage programs and offer services designed to meet a multitude of needs. Concierge services, laundry facilities, dry cleaning, wedding services, hair salons, grocery shopping services, limo and town care services and others are commonly offered as ancillary services by such hotel and lodging establishments.
For suppliers of these types of luxury goods and services, it is key to understand the luxury hotel market landscape, including where each property is and how many units each brand owns. See Figure 2 for the top 10 Luxury Hotels in the United States in terms of total number of units:
Mid-scale to economy scale hotels also strive to provide “home comforts” to keep guests content in their rooms, such as air conditioning, coffee/tea makers, iron/ironing board, bathrobes, minibar, espresso makers, and more. See Figure 3 for the top 10 – Midscale hotel chains in the United States in terms of total number of units.
About CHD North America
For 20 years, CHD Expert has been the global leader in collecting, managing, and analyzing data for the Away-From-Home Foodservice Market. With over 5 Million operator records across 50 countries, CHD Expert helps organizations understand the foodservice industry landscape and leverage data to drive revenue.
Our service offerings range from providing raw data to turn key solutions, including: data records and analysis via attribute and segmentation filter combinations; call center solutions for foodservice market research, lead generation and appointment setting; email and direct mail campaigns, ad hoc reports on any foodservice region or segment, access to foodservice supply chain members from manufacturers to end users.
For additional information, please visit https://www.chd-expert.com or call 1-888-243-0154.