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Get a Room: With More Than 77,000 Operators, CHD Expert Evaluates The Hotel Industry in the United States

As the hospitality industry continues to compete with home-offered accommodations, technology is playing an increasingly larger role in the ability for hotels to stay competitive.

(Chicago, IL – November 13, 2017) – There is perhaps no industry more intertwined with the guest experience than the hotel industry. In a business that regularly transforms to meet evolving customer expectations, hotel operators are always on the lookout for new innovations to give them an edge. New technology, such as mobile check-ins, apps that offer tourism recommendations, or in-room smart devices help hoteliers compete in a crowded marketplace. CHD Expert, a global leader in aggregating, analyzing, and managing foodservice data, evaluated the hotel industry landscape of the United States to identify trends and industry developments.

“As traditional hotels compete with homeowner-offered accommodations for bookings, they look to source products and technology that differentiate them from other lodging options,” said Catherine Kearns, General Manager at CHD Expert The Americas. “Technology providers may find a ‘sweet spot’ in hoteliers looking to upgrade their current systems or install new solutions, particularly with regards to mobile. CHD Expert offers the insights into the hotel landscape that providers need to pinpoint prospects and develop strong sales campaigns.”

As of November 2017, there are more than 77,000 hotels and lodging establishments in the United States. Within this landscape, Lodging without an on-premise restaurant makes up 59% of the market, Bed & Breakfasts make up 22%, Lodging with an on-site restaurant makes up 14%, Resorts account for 4%, and Campgrounds make up the remaining 1%.

Hotel chains benefit from an efficient corporate technology infrastructure that ensures both a smooth rollout and ongoing support. The largest hotel chains in the United States, in terms of number of units and market share, are Hampton Inn (6.92%), Holiday Inn Express (6.17%), Best Western (5.45%), Super 8 (5.32%), and Days Inn (4.95%), according to CHD Expert’s database.

The Holiday Inn brand is able to leverage its corporate infrastructure to roll out technology that focuses on improving the customer experience. In Japan, for example, Holiday Inn is the first major brand to use Bebot, an artificial intelligence chatbot concierge that answers guest questions and can make tour bookings and restaurant reservations. Hilton hotels, meanwhile, take guest connections to the next level, offering a “Connected Room” that pairs with a guest’s smartphone to allow them to control temperature, lighting, and entertainment features.

While hotel chains enjoy the benefits of a tight corporate framework, independent hotel operators may have greater latitude for deploying new technology at a quicker pace, as they’re often not bound by restrictive corporate implementation policy. According to CHD Expert’s database, 58% of hotels and lodging establishments in the U.S. are classified as independent while 28% have 501+ units in operation. (CHD Expert defines an independent as a hotel that has less than 10 units in operation nationwide.)

Hotels with a larger number of rooms should also be a target for suppliers and manufacturers selling technology products as they offer greater white space opportunities. Within the U.S. hotel landscape, 35% of hotels have less than 50 rooms, another 35% have between 51-100 rooms, and 25% have between 101-250 rooms. Just 4% of hotels have between 251-500 rooms. 

According to the National Travel and Tourism Office (NTTO), the top five states for overseas visitation to the U.S. in 2016 were New York, Florida, California, Nevada, and the Hawaiian Islands. An influx of overseas visitors means an increased need for hotels and lodging, which is why it is unsurprising that within CHD Expert’s database, the top five states with the greatest number of hotels are California, Florida, Texas, Nevada, and Pennsylvania.

To obtain detailed information on the hotel industry landscape in the United States, or foodservice data in general, please contact [email protected]. Or to download our Hotel Industry Infographic, please click here.

About CHD North America
Data Ingredients. Growth Served. For over 20 years, CHD Expert has collected, analyzed, and managed foodservice and hospitality data to help businesses win in this fragmented and fast-moving industry. Our comprehensive and segmented data allows us to adapt our local and global insights to our clients’ objectives. From ideas to execution, we deliver actionable solutions that drive business growth.