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The Clean Data Challenge: How Accurate is your Organization’s CRM or Database?

CHD Expert is challenging organizations to test the accuracy of their current CRM or database. If you utilize data for sales, marketing, or business decisions, take the challenge and compare the accuracy of your data to CHD Expert’s Foodservice Industry National Database.

(Chicago, IL August 20, 2013) – Chicago-based foodservice database and analytics company, CHD Expert, is rolling out the Clean Data Challenge: How Accurate, Complete, and Clean is your Organizations Database? The company is asking organizations to compare their current data to CHD FIND® (Foodservice Industry National Database), the industry’s highest standard for foodservice data.

Customers can count on CHD Expert’s database. With consolidated data from over 80 different sources, it is guaranteed the most accurate in the industry, and every record is supported with a money back guarantee. To prove this, the company is proposing that businesses take a stand against dirty information, and compare their current data records to CHD Expert’s FIND® Database. To help make this happen, CHD Expert is extending a free sample match opportunity until September, 30, 2013.

The Clean Data Challenge will provide participants with a gauge on the accuracy and completeness of their current database, as well as contact with a CHD Expert data specialist to help them determine the best ways the data can be used to benefit their business. This includes, for example, insight surrounding market penetration, and how many additional foodservice operators are available in the selected sample region.

To participate in the Clean Data Challenge, all you need to do is identify and provide CHD Expert with 1,000-2,000 records for comparison. A CHD Expert data specialist will then walk you through the 4 step process, summarized below. Step 1: Data Preparation: Select geography from your current records that makes up approximately 1,000-2,000 records, and compile it in .xls or .csv format. Include a unique ID, business name, address, and phone#.

Step 2: Data Cleansing: CHD Expert will prepare your data as follows:
• Postal normalization
• Removal of dirty data and special characters
• Formatting of all fields
• Deduplicating repeated records

Step 3: Match and Append: CHD Expert will then match your clean data to CHD FIND’s master records, appending it with information from the CHD FIND database. This can include, for example, data on market segment, market information, and/or contacts. You will also know which businesses have closed. It all adds up to a clear, defined picture of the current holes in your data.

Step 4: Delivery of Results: CHD Expert will provide your organization with the results from the Clean Data Challenge, and walk you through the findings. We will also give you up to 200 NEW additional sales and marketing leads in the same geography currently NOT in your database.

“Rarely does a company have a database that is 50-60% accurate. Normally it is significantly worse,” states Brad T. Bloom, Director of Sales for CHD Expert North America. “What I find most interesting is people’s reaction when the challenge shows them how incomplete and/or inaccurate their data truly is. Some people are shocked, and some are not surprised at all. Regardless of their initial reaction, they are glad they participated in the challenge, and come away with a lot of insight. If your organization has data, put it up to the challenge. You will be surprised to see how it compares to the industry’s best.”

No business is too big or small to participate in CHD Expert’s Clean Data Challenge. If you are interested in participating, please register on CHD Expert’s Challenge Page: chdexpert.staging.wpengine.com/clean-data-challenge and a representative will contact you.


About CHD North America
CHD Expert is the worldwide leader in collecting, managing and analyzing data for the Away-from-Home Global Foodservice Market. For more than 10 years CHD Expert has been dedicated to support Foodservice channel members in providing a global vision and an in-depth understanding of the industry (in Europe, North America, and Asia Pacific).

Our objective is to support food service providers in their sales and marketing strategies by providing the most comprehensive and accurate foodservice census, housing operator intelligence for more than 5 million operators worldwide. For additional information, please visit https://www.chd-expert.com or call 1-888-CHD-0154.