The Restaurant Industry Begins to Rebound as Establishments Continue to Open throughout the U.S.

According to leading food service marketing and analytics company CHD Expert, more than 9,400 restaurants have opened around the U.S. in the first half of 2012. The restaurant sector is beginning to see some economic recovery as consumer confidence and spending increases.
(Chicago, IL – September 21, 2012) – Chicago-based foodservice database, marketing, and analytics firm, CHD Expert reports that consumers are beginning to dine out more frequently and are spending money, as the number of restaurants that have opened nationwide in 2012 has increased, according to CHD Expert’s 2012 Year-To-Date Net Market Changes Report.

According to this report, the following ten states saw the largest growth in restaurant openings from January to June 2012: West Virginia, New York, Connecticut, California, Texas, Arkansas, Nebraska, Utah, Kansas, and North Dakota. West Virginia and New York took the lead, at 3.6 percent and 2.6 percent positive net change respectively, while Kansas and North Dakota rounded out the top ten, both at 1.2 percent net change. See Figure 1 below.

Figure 1


Restaurants with menus catering to traditional American fare, Mexican, and bar and grill menus showed the largest increases, while fine dining and upscale establishment growth remained flat throughout the first half of 2012. See Figure 2.

Figure 2


The fast casual market also continues to grow at a steady rate, as consumers have upgraded from quick service restaurants. These time-crunched consumers are still looking for a fast food alternative, but with a more diverse menu selection. As the United States becomes more health conscious overall, consumers are seeking food establishments with better quality products, in addition to improved service, and a comfortable, accommodating atmosphere in which to dine.

While money has been one of the top concerns for consumers since the economic crisis and still is for many of them, the overall foodservice market landscape is beginning to recover and show signs of small, incremental growth as shown in this report. This indicates that consumers are starting to have more confidence in the economy as they are beginning to dine out and spend money more frequently after long periods of stagnation. “As we move through the last quarter of 2012 and into the beginning of 2013, we believe we will continue to see improvements as more establishments expand their menu offerings as well as open more locations throughout the U.S,” stated Catherine Kearns, General Manager of CHD Expert.

To learn more about these and other resources, contact Brad Bloom by email:This email address is being protected from spambots. You need JavaScript enabled to view it. or call 312-768-6918.

 

About CHD North America
CHD Expert is the worldwide leader in collecting, managing and analyzing data for the Away-from-Home Global Foodservice Market. For more than 10 years CHD Expert has been dedicated to support Foodservice channel members in providing a global vision and an in-depth understanding of the industry (in Europe, North America, and Asia Pacific).

Our objective is to support food service providers in their sales and marketing strategies by providing the most comprehensive and accurate foodservice census, housing operator intelligence for more than 5 million operators worldwide. For additional information, please visit https://www.chd-expert.com or call 1-888-CHD-0154.