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Why Consumer Surveys are an Invaluable Data-Collection Method

Jun.25.2018
02:30:39 PM

By using consumer surveys, you will be able to measure how well your business is faring in today’s volatile and competitive food and beverage market. Thus, you will have the information to develop the necessary strategies to plan your next move.

And, it’s not hard to see why customer satisfaction is at the core of human experience, reflecting our liking of a company’s business activities. High levels of satisfaction are predictors of client retention, loyalty, and product repurchase.

“Today, consumers are faced with more choices than ever. It's important you adapt to their needs to stay competitive and on the top of their minds, and that means listening to the consumers directly."

Nicolas Nouchi, Global Research Director. Tweet

What to Do with the Data Collected?

1. Predict Future Behavior

Access to big data is as much about a situation “now” as it is about “then.” By exploring trends and purchase/response history, you can successfully predict future customer behaviors. As a business, service intelligence should be your top priority.

 

2. Improve Marketing Efforts.

The insights gleaned from a consumer survey can significantly improve your marketing efforts. It allows you to achieve new levels of meaningful personalization, to drive engagement, and to increase purchase rates and loyalty.

 

3. Create Semantic searches

Semantic search is the process of searching in natural language terms instead of in the short burst of keywords that we’re more used to. Big data and machine learning make it easier for search engines to fully understand what a user is searching for, and smart marketers are beginning to incorporate this into their site search functionality to improve the user experience for their visitors.

Consumer Survey Benefits

1.

Increased Retention Rate and Loyalty

2.

Numerous questions can be asked about a subject, giving extensive flexibility in data analysis. A broad range of data can be collected (e.g., attitudes, opinions, beliefs, values, behavior, factual).

3.

Conducted remotely can reduce or prevent geographical dependence.

4.

Cost-effective

5.

Can be developed in less time (compared to other data-collection methods).

6.

Capable of collecting data from a large number of respondents

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