Visualize consumer consumption habits
Ever wondered where consumers are eating & how often? CHD Heat Maps* paints a clear picture of where and when consumers of all demographics are dining to help you create highly targeted sales and marketing communications.
Powered by Vectaury, Heat Maps determine Iris Zones, which are areas and peak times with a high density of a certain demographic. The data is deciphered from smart phone usage patterns and overlayed with operator location data to identify the best places for targeted commutations.
This allows brands to target sales and promotional communications to areas popular among a particular consumers demographic. To make a maximum impact on consumers, these efforts can also be coupled with our mobile advertising programs.
Heat Map Example: General population density based on cell phone usage.
Heat Map Example: Isolating the 18 – 25 year old demographic between 7pm and 12am in above area.
Heat Map Example: Isolating the professional demographic between 12pm and 2pm in above area.
*Not available in every country.
For over 20 years, CHD Expert has collected, analyzed, and managed foodservice and hospitality data to help businesses win in this fragmented and fast-moving industry. Our comprehensive and segmented data allows us to adapt our local and global insights to our clients’ objectives. From ideas to execution, we deliver actionable solutions that drive business growth.