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Case Studies

Case Studies

Review examples of where CHD have worked successfully with other clients

Case study Easy2FIND: Sales Force Effectiveness

A global food manufacturer utilizes Easy2FIND as an on-line solution for their sales brokers. The tool has been customized to have the ability to create sales presentations, capture sales call reports and activities at the operator level, view redemption history and transactional data, view promotional activities and view market penetration. It is also used as the organization’s communication tool on upcoming promotions and events relevant to their sales team.

Case study CHD FIND®: Analytics & Targeted Marketing

A global beverage manufacturer utilizes CHD FIND® database to integrate with their CRM. The information from the database is loaded to provide more information to their sales and marketing team. Their marketing department utilizes the database information to analyze their penetration rates in the market and run target direct mail compaigns, inside sales strategies, and deploy targeted leads to their sales force.

Case study Propensity: Qualified & Targeted Leads

A food service equipment organization supplied CHD with their current customer base with transactional history. Their most valuable operator characteristics were modeled using census data and market variables and the results applied to the CHD FIND® database, outlining potential, high-propensity customers most likely to purchase their products. This was used to supply their sales force very qualified, targeted leads. In one 200 mile radius area, within 30 days, they landed 29 new accounts.