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Why accurate foodservice industry data matters – 2020

By Jolien Demeyer inWhite Paper
Screen Shot 2020-07-07 at 1.25.38 PM

Jan 2020 – Each year about 10% of the restaurant market is subjected to change, whether it’s restaurant closings, openings, or changes in ownerships. With such significant industry changes taking place, it’s no wonder that today’s foodservice providers and operators are finding it hard to manage internal customer data, making it more difficult to successfully target prospects and calculate actual market penetration.

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