Customer Case – How to target new customers in the FSR segment?
How to target new customers in the FSR segment?
Ajinomoto North America is a family of affiliated companies united by a pioneering spirit and commitment to improving the world around us.
Two main struggles the client faced:
- No data on how to target new customers and get these new customers on board and present a new offer, this in the FSR segment, focused on Asian restaurant data, and Japanese & Chinese on the menu.
- No CRM in place, how collect and manage all the information, in order to target new customers
The lead generation calls were a huge success, we could target new customers and we had a higher conversion rate than we ever would expect in a lock down.” – Ajinomoto