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    Over 42,500 Restaurants Have Permanently Closed Due to COVID in the last 3 months in 8 EU countries. 1 September 2020
  • The New Business Foodservice Landscape in the U.S16 September 2020
    Over 42,500 Restaurants Have Permanently Closed Due to COVID in the last 3 months in 8 EU countries. 

Which Market Segment Should You Go After?

By Jolien Demeyer inFood Articles

What we’d like to discover in this article is the few markets segments you should go after in order to maximize your growth in this Covid19 situation.

Screen Shot 2020-09-11 at 1.35.51 PM

The above graph is showing 2 things:

  1. The decrease in annual sales of most of the market segments such as:
  • US Traditional food in the full service segment
  • Sandwiches consumption in FSR and LSR
  • The gain made by LSR on coffee
  1. What is more interesting is, and this is what the grey part is showing is that: There is a few market segments who increased their sales in this pandemic.

Who are the winners of this pandemic?

Screen Shot 2020-09-11 at 1.40.33 PM

Who are these operators you should go after tomorrow morning?

  1. First, we observe that operators with some specific menu type do much better than others.
  2. Second, we observe that the small chains outperform the big ones
  3. The Covid19 promoted Operators that offer
  • Delivery & take-out services
  • Outdoor Seating, because it’s much easier to keep social distancing

With an High confidence level. Meaning operators that are more than likely to remain open based their financial capability and the traffic evolution based on #reviews

All of this brings us to the following conclusion:

There is an ideal type of operator you should go after in this pandemic.

These are operators with specific menu types, that offer delivery & take out services, outdoor seating, with an high number of reviews, are part of a small chain.

Prospect the right leads
Screen Shot 2020-09-11 at 1.44.23 PM
Screen Shot 2020-09-11 at 1.44.33 PM
Screen Shot 2020-09-11 at 1.44.42 PM
Prospect the right leads

Need More Information?

Get in touch with us: sales@chd-expert.com 

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